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Privacy Policy

Effective Date: 1-May-2025
Last Updated: 1-May-2025

1. Introduction

Welcome to Mello Analytics (“we,” “us,” or “our”). We are committed to protecting the privacy of our users (“you,” “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://mello-analytics.com/ and use our SaaS application, Mello Analytics (collectively, the “Service”).

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access or use the Service.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Service includes:

  • Personal Data: Personally identifiable information, such as your name, email address, phone number, company name, job title, billing address, and payment information (like credit card details, processed securely by our third-party payment processor Stripe), that you voluntarily give to us when you register for the Service, update your profile, use certain features, or contact us.
  • Derivative Data: Information our servers automatically collect when you access the Service, such as your IP address, browser type, operating system, access times, device information, and the pages you have viewed directly before and after accessing the Service.
  • Usage Data: Information about how you use the Service, including features utilized, actions taken, frequency and duration of activities.
  • Data Provided by You within the Service (“Customer Data”): If the nature of our Service allows you to input, upload, or store data (which may include personal information about your own customers or employees), we process this data solely on your behalf and according to your instructions as outlined in our Terms of Service and any applicable Data Processing Addendum (DPA). We treat this Customer Data as confidential and do not use it for our own purposes, except as necessary to provide, maintain, and improve the Service, prevent or address service or technical problems, or as required by law. You are the controller of this Customer Data.
  • Information from Third Parties: We may receive information about you from other sources, such as public databases, joint marketing partners, social media platforms, and other third parties, if you connect third-party services to your account or interact with us through those platforms.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Service to:

  • Create and manage your account.
  • Provide, operate, and maintain the Service.
  • Process your transactions and send you related information, including purchase confirmations and invoices.
  • Improve, personalize, and expand the Service.
  • Understand and analyze how you use the Service.
  • Develop new products, services, features, and functionality.
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Service, and for marketing and promotional purposes (where permitted by law and respecting your opt-out preferences).
  • Send you technical notices, updates, security alerts, and support messages.
  • Monitor and analyze trends, usage, and activities in connection with our Service.
  • Detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities.
  • Comply with legal and regulatory obligations.
  • Enforce our Terms of Service and other agreements.

4. Legal Basis for Processing Personal Data (GDPR/UK GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only:

  • Where we need the personal information to perform a contract with you (e.g., to provide the Service you requested).
  • Where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (e.g., for marketing, R&D, fraud prevention).
  • Where we have your consent to do so (e.g., for certain types of marketing communications).
  • Where we have a legal obligation to collect personal information from you.

5. How We Share Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
  • Third-Party Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., payment processing, data analysis, email delivery, hosting services, customer service, marketing assistance). These providers are contractually obligated to protect your data and use it only for the purposes for which it was disclosed. A list of our key sub-processors can be provided upon request.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.

We do not sell your personal information. Regarding Customer Data you upload, we share it only as instructed by you or as necessary to provide the Service (e.g., with infrastructure providers) or as required by law.

6. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

7. Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

For Customer Data, we retain it according to the instructions of our customer (the account holder), subject to our Terms of Service and applicable law.

8. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United States of America (USA) and choose to provide information to us, please note that we transfer the data, including Personal Data, to the USA and process it there. We will take appropriate safeguards to protect your Personal Data in accordance with this Privacy Policy and applicable law, such as using Standard Contractual Clauses (SCCs) approved by the European Commission or relying on adequacy decisions where applicable.

9. Your Data Protection Rights

Depending on your location and applicable law, you may have the following data protection rights:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions, particularly where we rely on legitimate interests as our legal basis.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
  • The right to complain: You have the right to complain to a data protection authority about our collection and use of your personal data.

To exercise any of these rights, please contact us using the contact details provided below. We may need to verify your identity before responding to your request.

10. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Service to help customize the Service and improve your experience. For more information about how we use cookies and your choices regarding them, please refer to our Cookie Policy [Link to your Cookie Policy – Highly Recommended].

11. Children’s Privacy

Our Service is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we take steps to remove that information from our servers.

12. Contact Us

If you have questions or comments about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us.